Susan G. Komen Colorado Supports Empowering “Know Your Girls™” Campaign

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Susan G. Komen Colorado Supports Empowering “Know Your Girls™” Campaign

The national campaign aims to educate black women about their breast cancer risk to address disparities

Denver, CO; May 22, 2018 – Black women in the U.S. are 40 percent more likely to die from breast cancer than white women. In Colorado, African American women are 30 percent more likely to die from breast cancer than white women.

To address this unacceptable disparity, Susan G. Komen®, the world’s leading breast cancer organization, and the Ad Council, the nation’s foremost producer of public service communications, launched Know Your Girls, a national campaign to educate and inspire black women to understand their risk for breast cancer and take charge of their breast health. Komen Colorado is proud to lend its support to the campaign, which empowers black women, ages 30-55 years old, to treat their breasts with the same attentiveness and understanding as they do the women in their lives.

“Sisterhood and sister circles are very important in the black community. So, Know Your Girls is a campaign designed for interplay between sisterhood and breast health,” Komen Colorado CEO Dianne Primavera said. “As a breast cancer survivor, it is critical to me that everyone survives a breast cancer diagnosis. Know your Girls will inspire and empower black women to take action to promote early detection and save lives.”

The campaign includes TV, radio, print, out-of-home, and digital PSAs which direct women to KnowYourGirls.org. The comprehensive website features easy-to-understand resources that help women navigate breast cancer risk factors, recognize changes in their own breasts, and prepare to have a conversation with a doctor. Many of the resources are shared from the perspectives of real women who have chosen to learn about their breast health, experienced breast cancer first-hand, or supported a friend who was navigating the disease.

The Know Your Girls campaign will help Susan G. Komen work to achieve their Bold Goal to reduce the current 40,000 annual breast cancer deaths by 50 percent in the U.S. by 2026.  Closing the gap in health disparities is crucial to achieving the Bold Goal.

“As a breast cancer survivor who lost her mother to breast cancer, I understand all too well the pain and heartbreak of this disease,” said Paula Schneider, President and CEO of Susan G. Komen. “We hope this campaign empowers black women to learn about breast cancer risk and the resources available to take action.”

Through their African American Health Equity Initiative, Komen is already working to reduce the mortality gap between black women and white women by 25 percent, focusing first on the 10 cities where mortality rates and late-stage diagnosis of black women are highest. In some cities, the disparity in breast cancer mortality rate between black and white women is as high as 74%.

To assist Komen’s efforts, Komen Colorado is supporting the national effort and working to make an impact in the community through our African American Advisory Council (AAAC). The council meets throughout the year to plan education activities that provides breast health information to the African American community. Komen Colorado’s AAAC also hosts the annual More Than Pink Brunch, a place to bring members of the African American community together to inspire and motivate everyone to get regular breast cancer screenings. The brunch also brings together the community and encourages participation in Komen activities, such as hosting a Pink Sunday at a church, volunteering, or having a conversation with friends about their breast health. Additionally, the AAAC members attend community gatherings geared toward the African American community including Jazz Fest, Destination Health, Colorado Black Health Collaborative, and more.

To learn more about the campaign, visit KnowYourGirls.org or join the conversation using #KnowYourGirls on Facebook, Instagram, and Twitter. For more information about Komen Colorado, go to www.komencolorado.org.