“Live Pink” Program Launched At The Start of Breast Cancer Awareness Month

Susan G. Komen launched a new program, “Live Pink,” at the start of breast cancer awareness month (BCAM) to help you make smart, informed decisions, ensuring that the proceeds from your purchases are making a difference in the fight to save lives from breast cancer.

It is often difficult to discern if the purchases you are making during National BCAM are actually benefiting a charitable organization dedicated to the fight against breast cancer. Komen’s Live Pink program highlight’s products and services that directly benefit the fight against breast cancer by funding breakthrough research and providing critical support for people facing breast cancer today.

During October, make sure you are asking yourself who the program is supporting and if it is clear what charity is benefiting. Also, try to find out how the charity will use the donation and lastly, remember transparency is key!

Visit LivePink.org to view companies with products and services that are partnering with Susan G. Komen in the fight against breast cancer.