2018 Pink Tie Guy: Steve Staeger

For 2018 Pink Tie Guy Steve Staeger, breast cancer was always a cause he cared about, but it wasn’t an issue to which he could relate.

“I’ve known so many people who have struggled with it,” he told Susan G. Komen® Colorado. “People I’ve talked to in my life and my career, when you talk to them, you feel distant to it because it hadn’t happened to you.”

Then Steve’s mother was diagnosed with breast cancer.

“It hit super close to home,” he said.

His mom was diagnosed with Stage 0 breast cancer. A mammogram detected the cancer.

“I was lucky. My mom was only Stage 0. She had a mastectomy and didn’t have to go through chemotherapy,” Steve said.

Today, Steve’s mom is doing well. She underwent reconstruction surgery, and she is getting back into water aerobics.

Staeger said he always looks for ways to spread awareness about the disease that now has touched his own family. He has introduced lots of pink ties, socks, and pocket squares to his wardrobe. That pink, Steve said, has generated conversations about the importance of early detection.

“Because [my mom] got a regular mammogram, they found it so early,” Steve said. “I cannot tell people enough how important that is.”